My Story
I’ve spent the last decade working where story, strategy, and creativity intersect — helping founders, teams, and communities uncover their voice and turn ideas into visuals that move people.
Before any of that, I was simply someone who loved making things. Storytelling never felt like a job. It felt like a way of seeing the world — noticing details, people, and meaning that often go overlooked. That instinct eventually became the foundation for The Laing Label.
Along the way, I’ve built my craft across multiple mediums — film, design, writing, and photography — often collaborating with my wife, Nicole, who has shaped my creative eye as much as anyone.
Today, I partner with brands to clarify who they are, what they stand for, and how they want to show up in the world.
The goal is always the same:
Make work with intention.
Make work with heart.
Make work that lasts.
How I Work
My approach is hands-on and collaborative — blending strategic clarity with cinematic storytelling.
Listen First
Every project begins with understanding — the brand, the people behind it, and the feeling we want the audience to walk away with.
Build With Intention
Clarity over noise. Truth over trends. Every decision — from story arc to visual style — serves the message.
Create With Craft
Cinematic visuals, thoughtful interviews, and design choices that feel understated yet precise. Work that looks effortless because so much intention sits beneath it.
WHAT I BELIEVE
PEOPLE FIRST
Stories are about people, not brands.
Honesty is a style.
Real always outperforms manufactured.
Craft matters.
Small details shape emotional response.
Clarity wins.
Simple stories resonate longest.