Find your voice.
Every brand has a story buried somewhere inside it. The work is uncovering it—refining it—bringing it to life with honesty and clarity.
I’m Andrew Laing. I build brand stories, provide creative direction, and create cinematic content for people who want their ideas to resonate, not just exist.
Make work with intention.
Creative direction grounded in strategy. Storytelling built on truth. Content designed to actually matter.
Brand Storytelling
Define what you stand for and how you want to show up.
Video & Content
Turn ideas into films, cutdowns, and stories with emotional weight.
Creative Direction
Name it, shape it, refine it, and build the world around it.
Make work with intention.
Creative direction grounded in strategy. Storytelling built on truth. Content designed to actually matter.
Brand Storytelling
Define what you stand for and how you want to show up.
Video & Content
Turn ideas into films, cutdowns, and stories with emotional weight.
Creative Direction
Name it, shape it, refine it, and build the world around it.
Stop creating content.
Start creating culture.
Most brands chase posts, schedules, and trends. But the real question is simpler—and bigger:
How will you shape the culture inside the niche you want to lead?
When you know what you want to change, influence, or elevate, your work shifts from noise to meaning. From filler to fuel. From content to culture.
This is where the story starts.
Stories worth telling.
A selection of projects shaped by message, meaning, and clarity.
