PEOPLES BANK
Community Storytelling Series
Documentary-style films highlighting the people, history, and heart of a growing community bank.
OVERVIEW
Peoples Bank partnered with me to help introduce their brand to a new community in Chariton, Iowa. Rather than a traditional marketing push, we took a storytelling approach — focusing on people, legacy, and the fabric of the town itself.
This became a multi-project collaboration blending community documentary, character profiles, and leadership narratives.
The anchor of this work was “BOBBY,” a short documentary created to build awareness and excitement for the bank’s new Chariton branch.
THE APPROACH
Our goal was to introduce Peoples Bank as a community-first institution through real human stories — not marketing messages. We built the narrative in three parts:
Bobby — The Mini-Documentary
A story about legacy, mentorship, and the lasting impact of one individual. This film honored coach Bob Cain, a beloved figure in Chariton, and positioned Peoples Bank as a supporter of the community’s culture and history.
PEOPLE OF PEOPLES BANK
A series of three short films profiling the individuals who would lead the new Chariton branch — Wes, Jodi, and Karen. Each video highlighted trust, local connection, and the heart of community banking.
PEOPLE BEHIND THE GOOD
A leadership-focused film showcasing the President/CEO of Peoples Bank, his vision, and the culture that guides the organization. This was the first film under the “People Behind the Good” direction.
BOBBY | FILM TRAILER
BOBBY | FEATURE FILM
THE OUTCOME
Through one documentary and four human-centered mini-stories, Peoples Bank built credibility and emotional connection with the Chariton community before its branch even opened.
The result was stronger engagement, widespread sharing, and a deeper sense of recognition and trust.
Peoples Bank didn’t promote banking — they promoted people.
And that made all the difference.
