JavaPlus
Rebrand & Product Launch
Transforming a nootropic cold brew into a modern, high-performance beverage brand.
OVERVIEW
JavaPlus began as a full rebrand of an existing product called JavaBrain. The drink was strong. The identity wasn’t.
My role was to help rename the brand, develop its visual identity, design the packaging, create all product photography assets and lead the creative direction for the entire launch.
We needed a brand that felt sharp, intentional, and ready to compete — something clean, modern, and instantly recognizable.
JavaPlus became that brand.
THE APPROACH
We built the world of JavaPlus around four ideas: clarity, simplicity, energy, and performance.
Naming
“JavaPlus” communicated improvement, mental clarity, and daily performance in one simple word.
Product Design
We created a color-blocked system that made each flavor stand out while staying cohesive as a lineup.
Creative Direction
A modern, crisp visual language built around energy, motion, and clarity—hero shots, lifestyle imagery, and conceptual visuals used across retail and digital.
Sales & Launch Materials
A full pitch deck introduced the brand to buyers and partners using the new story, identity, and visuals.
THE OUTCOME
JavaBrain became JavaPlus — a brand with purpose, clarity, and a visual system built for scale.
The launch delivered:
-
New name + identity system
-
Packaging for all flavors
-
Full product photography Mockups
-
Messaging + tone direction
-
A retail / launch deck
-
Campaign-ready creative assets
JavaPlus now prepares to enter the market with a look and story that finally match the quality of the product itself.