Brand Design, Video & Amazon Growth Strategy
CZ GRAIN
OVERVIEW
CZ Grain is a fast-growing e-commerce brand specializing in rare and exotic plants and seeds. I partnered with the team to lead a comprehensive brand and go-to-market initiative focused on building a scalable, Amazon-first presence.
The objective was to create a cohesive brand system and creative strategy that balanced visual storytelling with performance — positioning CZ Grain to grow into a category-leading Amazon brand.
THE CHALLENGE
CZ Grain offered a massive product catalog and strong industry expertise, but needed a unified creative and strategic foundation to support growth.
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Establishing a clear, consistent brand identity across Amazon and digital channels
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Creating an intuitive storefront experience for thousands of SKUs
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Designing creative assets optimized for Amazon shopper behavior
THE STRATEGY & APPROACH
This project was approached as a system build rather than a collection of individual assets. Every creative decision was made through the lens of Amazon performance and long-term brand equity.
Define Positioning
Rooted in clarity, trust, and nature.
Amazon First
Mobile-optimized layouts for rapid decision-making.
Story x Conversion
Balancing narrative with performance creative.
Unified Ecosystem
Cohesive design, video, and paid media.
Amazon Storefront & Brand System
Designed and launched a fully custom Amazon storefront, organizing and structuring over 16,000 products to improve navigation and discovery.
The result was an immersive, intuitive storefront that elevated the shopping experience while supporting scale across a massive catalog.
Product Photography & Video
Revamped existing product listings to improve visual clarity and engagement. Produced high-quality product photography highlighting quality and authenticity.
Paid Media & Growth
Launched Amazon Sponsored Brand campaigns and Freevee TV ads. Beyond Amazon, we grew the YouTube channel to over 6,000 subscribers in just six months.
CZ Grain emerged AS One Of THE LARGEST, Most recognizable and trusted name within the e-commerce gardening space.