Gen7 Health
$20M Capital Raise: Operator-Led Healthcare Innovation Platform
Gen7 Health is an operator-led healthcare innovation platform built to scale and exit multiple category-defining companies under a single execution framework.
I partnered with Gen7 Health to help structure, write, and design the full investor narrative—resulting in a successful $20M raise supporting five healthcare ventures across SaaS, AI, medtech, and compliance.
My role
Brand Strategist • Investor Story Architect • Brand & Deck Designer
Platform narrative & positioning
Master $20M raise deck design
Investor pitch structure & writing
Custom decks for each portfolio company
THE CHALLENGE
Gen7 Health faced a unique positioning challenge: they weren't a traditional VC fund or passive accelerator, but an operator-led platform scaling five distinct healthcare companies simultaneously.
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Articulate a novel investment model — One investment accessing five diverse ventures.
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Demonstrate operational credibility — 120+ years of leadership across medtech and systems.
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Present complex portfolio diversity — Each solving different $1B+ market inefficiencies.
Strategic Approach
1. Platform-Level Positioning
Developed the "operator-led advantage" narrative distinguishing Gen7 from traditional VC models. Positioned around solving the "$1 trillion healthcare inefficiency gap" with embedded execution.
2. Portfolio Architecture
Crafted individual pitch decks for five companies, each aligned visually and strategically with the Gen7 platform story.
3. Investment Framework
Structured $20M capital deployment with specific allocations, emphasizing "shared operations = capital efficiency" model.
The Results
$20M Capital Raise Achieved
Successfully closed $20M raise, providing investors diversified access to five high-impact healthcare ventures through a single professionally managed vehicle.
Clear Differentiation
"Operator-led" positioning resonated with investors seeking execution capability.
Exit Clarity
Pre-mapped strategic acquirers removed uncertainty about exit paths.
Risk Mitigation Story
Five companies = diversified exposure with centralized oversight.
Traction Evidence
Real numbers validated execution capability and market readiness.
Key Insights
What Made This Work
Novel Structure Required Novel Storytelling
Traditional VC frameworks didn't fit. We created a 'platform + portfolio' narrative emphasizing operational value-add over passive capital.
Sector-Specific Pain Points Drive Urgency
Each company addressed quantifiable billion-dollar inefficiencies—scheduling waste, compliance penalties, caregiver injuries.
Exit Strategy = Investment Confidence
Mapping specific strategic acquirers (not generic 'tech giants') transformed 'will this exit?' anxiety into opportunity.
Unified Operations = Competitive Advantage
Shared leadership and infrastructure reduced risk while demonstrating capital efficiency—not funding five separate burn rates.